Is it possible to brand countries the way companies manage their identities? If yes, how should the Finland brand be managed systematically, and what would be an ideal image for 21st-century Finland? Or are national identities just too complex to be branded at all?
These questions will be discussed in a seminar on Friday, 25 April 1998 at 7 pm at the Finnish Institute. Opening remarks: Jali Wahlsten.
The seminar is organised in conjunction with the annual meeting of the Council of the Finnish Institute in London Trust.